Placing Iowa-sourced products on the grocery store shelf is good for consumers, our economy, our environment, our food system, and our entrepreneurial ecosystem. The Iowa Center launched a Business Coaching partnership in 2024 with Fareway to support Iowa small business owners who dream of placing a product on the grocery store shelf.

Fareway executives lead classes on key grocery distribution topics. Participants also received follow-up group and 1:1 coaching to apply the high value knowledge that they received from the Fareway team to their individual business plan. 

Session 1: 10/10
Brand Awareness:
Developing Identity and Distinguishing Your Product

Market Strategy and Promotional Plans:
Social Media and Go-to-Market Strategies

Getting Ready for Grocery:
Readiness Checklist, Feedback from Customers & Buyers

The Iowa Center is also reviewing applications for the In-Person Cohort – Fall 2026. Apply here!