Placing Iowa-sourced products on the grocery store shelf is good for consumers, our economy, our environment, our food system, and our entrepreneurial ecosystem. The Iowa Center launched a Business Coaching partnership in 2024 with Fareway to support Iowa small business owners who dream of placing a product on the grocery store shelf.

Fareway executives lead classes on key grocery distribution topics. Participants also received follow-up group and 1:1 coaching to apply the high value knowledge that they received from the Fareway team to their individual business plan. 

Session 2: 10/24

Inventory Management and Distribution:
Evolution of Products, Branding, Partnerships, and Making
It Past the First Month of Sales

Legal and Food Safety:
Intellectual Prop

The Iowa Center is also reviewing applications for the In-Person Cohort – Fall 2026. Apply here!